TECHNOLOGY MANAGEMENT: AN EXPLORATION ON THE USE OF SOCIAL NETWORKS BY THE STATE GOVERNMENTS IN MEXICO

Abstract

The influence of technology in public administration has marked a new stage for the governments of the World. The strategy, known as e-Government, has to varying degrees impacted the way public offices are organized, the relationship with the citizens and the structure of public administration at its different levels. However, this impact has not been sufficiently measured and there is little evidence in this regard. One of the most innovative elements in this government transformation is social networking. The impact of these platforms –such as Twitter and Facebook– in communication and government operations has shifted the way in which information and communication technologies have changed the citizen-government relationship. The aim of this paper is to understand to what extent both these platforms are used in the 32 Mexican state portals and see how this use has evolved between 2010 and 2011.